What are the components of an integrated marketing communications program

Establishing dialogue with and gathering from your followers is also a great way to make them feel special. Search engines rank results based on how relevant pages are to specific search words and phrases. This means you can tailor your pages to become more relevant to popular search words, moving your website up the ranks. Paid search means buying the rights to a specific search phrase and having your ad appear before, beside or below the organic search results. Direct Mail Marketing.

Last but certainly not least, direct marketing is important and still brings big results. Taking the time and effort to mail something helps build brand perception. And direct mail gives you the opportunity to pack in extra goodies, such as magnets, stickers and pens. An effective integrated campaign uses the tactics that are most relevant to the target audience and is being monitored closely so that results can be analyzed to identify improvement opportunities.

Here are key areas you want to hit: 1. Upload a profile picture. Full Name. Billing First Name. Billing Last Name. Billing City. Billing Phone. Edit profile email.

Linkedin Email. Social Network. Linkedin Check. I agree to the End User Agreement. Close Log in Please Wait Create an account to find courses best suited to your profile Autofill.

Close Log in Close. Create an account to find courses best suited to your profile Autofill with Google Autofill with Linkedin. Date Aug 14, Category Brand Management. Landing Pages When someone clicks on an ad, be it from a social media handle or any other website, you want them to receive the right message.

Email Marketing Email marketing — The most customizable, personalized, as well as a convenient way to market. Social Media Social media is the engine of all marketing campaigns. Organic Search Engine Marketing Search engines base their results on how relevant website pages are too specific keywords and phrases. Recent Post. How Digital Marketing will impact Businesses in Jul 09, Jun 26, Consequently, it can be challenging for communicators, clients and audiences to glean a clear understanding of communication roles and how they function.

The concept of integrated marketing communication IMC was introduced in the s Schultz and Schultz, p. That analysis permeates content strategy. Also, now that content is used in so many different ways, such as social media, blog posts and contributed content, the more PR and IMC strategy are interlocked. Just as media buying is a specialized skill set, or digital media management.